Strengthening Rural Communities Through Thoughtful Housing
Main Street Apartments represents a transformative investment in rural housing and economic vitality in downtown Viroqua, Wisconsin. Developed on the former Vernon County Highway Shop site, the project replaced aging public works buildings with a vibrant new mixed-use community that brings much-needed workforce housing directly into the heart of the city’s historic Main Street district.
The 123,000-square-foot development includes 65 modern apartment homes, neighborhood retail space, and a 6,000-square-foot childcare facility—creating a true community hub that supports local families, businesses, and employers.
Designed specifically to address the unique housing challenges faced by rural communities, Main Street Apartments provides high-quality homes for households earning between 30% and 80% of the area median income. By bringing new housing opportunities into the center of a small rural city, the development helps local employers attract and retain workers while strengthening the long-term vitality of downtown Viroqua. The property includes a mix of one-, two-, and three-bedroom apartments with modern finishes, in-unit laundry, and shared community spaces designed to foster connection among residents.
A defining feature of the development is the on-site childcare center operated by the Vernon Area Rehabilitation Center (VARC), which serves dozens of children and provides a critical resource for working families across the region. Integrating housing, childcare, and walkable access to local businesses reflects a broader vision for rural economic development—one where housing supports the entire local ecosystem of employers, families, and community institutions.
Recognized for Excellence
Main Street Apartments has received statewide recognition for both its design and community impact. The project was honored through the Associated Builders and Contractors of Wisconsin Projects of Distinction program, which celebrates construction projects that demonstrate exceptional craftsmanship, safety, and innovation.
In addition, the development received the Best Total Building Transformation – New Build Award as part of the 35th Wisconsin Main Street Awards, recognizing projects that strengthen downtown districts and contribute to long-term economic vitality in communities across the state.
Through strong local partnerships, thoughtful design, and a commitment to rural economic development, Main Street Apartments demonstrates how high-quality housing can serve as a catalyst for revitalizing small-town downtowns while meeting the housing needs of the workforce that keeps these communities thriving.
